Promotional Pens - One of the best marketing tools?

“A Pen is mightier than a sword.” – Edward Bulwer-Lytton

As the above saying suggests the underlying power of a simple writing instrument, pen, can be more than a much bigger sword. The saying can’t be truer than in business marketing.  Business promotion is such a requirement for which every organization craves for and there are a number of ways for advertisement of the company. Promotional pens serve many purposes. Such as promote goodwill among employees. They serve as brand recall i.e. the logo, caption, address, and website URL serve as reminders of a particular brand. The major advantages of using promotional pens can be summarized as follows:

1. Low cost of manufacturing.
2. Easy to distribute.
3. Potential to promote brand name and reputation.
4. Pens are respected and not thrown away like caps and brochures.
5. Suits most of the businesses.

The biggest advantage of using promotional pens as corporate gift is that everyone needs pens. And pens can have a class that can reach the highest forms of sophistication.  Even in a scenario, where pen falls or is lost, whosoever finds it is acquainted with the organization to which the pen belongs. So, it works even in the worst case scenario. No opportunity is left unturned. What better than that?

Promotional pens of a some companies with respected logos & captions embossed on them

Some of the common types of promotional pens are:

1. Simple writing pens
2. Key ring pens
3. Screwdriver pens
4. Torch pens
5. USB pens (Latest)

Besides, doing the promotional part for a business, a pen is something a receiver can be attached emotionally with unlike a cap or brochure. Do you notice the smile on a person’s face when he is gifted a pen? The underlying point is even after decades, it’s still a delight to get a free pen. That’s why a promotional pen should be integral part of marketing strategy for an organization.

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